Is your company among the 51 percent that lacks a crisis management plan? If so, it’s crucial to start planning now—the future of your business depends on it. Crises often strike without warning, underscoring the necessity for a robust crisis communication plan in every organization.
“There are only two things that matter in business: getting and keeping customers.”
- Milton Hershey, founder of The Hershey Company. These wise words illuminate the importance of prioritizing customer experience strategy.