![Customer Centric Innovation](/sites/default/files/inline-images/TP-AR-CUSTOMER%20CENTRIC%20STRATEGY-20230731-MEDIUM.jpg)
Are you wondering if customer-centric innovation is critical to your business? Imagine that you are all set to binge-watch your favorite shows. But your streaming service app keeps crashing, leaving you stuck with a spinning loading icon. Isn’t it frustrating?
But what if: